People mostly look for those qualities in their partner which they themselves lack. For example, a girl who is intelligent but feels nervous in social gatherings is more likely to feel attracted to someone who is both smart and confident around people. If you like that girl and want to win her over, you have got to fulfill her unmet need by displaying social competence. When you display confidence in large groups and gatherings, you are subconsciously attracting her with the message “I have what you want”.
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